The Salesman is Dead
The way people are buying is changing, are you changing with it?
Your customers have more information and less tolerance for sales shenanigans.
My next guest on Eye Openers, Tom Burton, author of The Revenue Zone, has his finger on the pulse of these shifts.
Check out this episode to learn:
How to help your prospect solve their biggest challenges
What to do to build trust
Why you should connect them with consultants, not salesmen
Listen Here:
Subscribe on Apple Podcasts, Google Podcasts, Spotify or Stitcher!
Eye Opening Insights:
[00:09:31] Tom discusses his career background and how he started noticing a shift in buyer trends + shares some of what buyers are expecting now
[00:12:29] We get a nugget of wisdom from Tom’s book, The Revenue Zone on mindset shifts
[00:24:59] Here Tom shares his biggest weakness as a successful business owner
What are your clients’ or customers’ biggest challenges? And then let’s brainstorm together: How can you help solve this for them? Click right here and let's chat about it.
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ABOUT TOM
Tom Burton has over 30 years of experience helping forward-thinking businesses (ranging from startups to Fortune 500 companies) develop and implement innovative, technology-based strategies and solutions that drive sales and predictable revenue growth. Today, Tom is an investor and co-founder in LeadSmart Technologies which has developed an innovative and unique CRM and collaboration platform that enables businesses to visualize what is taking place with their prospects and customers and pro-actively assist these prospects and customers to reach the Revenue Zone. He also serves as a trusted advisor to companies and investment firms that are looking to leverage technology-based solutions to improve their marketing, reach new qualified prospects and achieve predictable revenue growth. Tom graduated from University of California, Santa Barbara with a degree in Computer Science in 1986 and currently resides in Santa Barbara with his wife Lorin.